Saturday, September 1, 2012

Win-Win Influence: How to Enhance Your Personal and Business Relationships (with NLP)

Press Release

Roger Ellerton’s book, Win-Win Influence: How to Enhance Your Personal and Business Relationships (with NLP) was recently published by Renewal Technologies Inc. ( According to Roger, “This book is not a quick read nor “tip of the month” book. It is for people who are serious about improving their win-win influence skills with others, be it at work or at home.”

Roger draws on his training and experience as a former university professor, federal government executive, certified management consultant and certified NLP trainer to illustrate his work with real life examples and present influence as a four step process that anyone can follow. His book is based on a principle promoted by Zig Zigler, “You can get anything in the world that you want, if you help somebody else get something they want.” The tips and processes draw their elegance and effectiveness from NLP – one of the best, if not the best, models for understanding and improving your communication with others.

According to Roger, you are continually influencing other people whether you are aware of it or not. And would it not be useful to work on having these influence situations turn out better for both of you? One error that people often make, including some seasoned sales professionals, is to present their idea or product in a way that makes sense to themselves; that is how they like to buy into an idea. But we are all different and have different “buying strategies”. You need to present your suggestion in the way that the other person can see the benefits they will gain and in the way they like to process information and to buy.

Patricia Fry (Ojai, California, says, “I recommend Roger’s book to anyone who can use assistance in enhancing his or her personal and business relationships. I'm convinced that anyone can learn how to become more successful in social and business situations and this book definitely offers steps in the right direction.”

According to Ronda Degaust (London Ontario,, an internationally recognized life coach and trainer, “This book offers simple methods for moving from features to benefits, identifying what is important for the other person, establishing rapport, reading nonverbal behaviors and addressing potential objections.”

Win-Win Influence is Roger’s fifth book. Other books include: Live your Dreams Let Reality Catch Up and Parents’ Handbook: NLP and Common Sense Guide to Family Well-Being.

Roger Ellerton helps individuals and organizations to learn, to address challenges at work and at home and to get more of what they desire in life. He has accomplished this as a tenured faculty member at the University of New Brunswick, an executive in the Canadian federal government, a certified management consultant (CMC), coach, trainer, author and international public speaker. Win-Win Influence may be purchased from any online book store or through the website

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